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Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude

Courbet, Didier; Bernard, Françoise; Joule, Robert-Vincent - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 949-969

Persistent link: https://www.econbiz.de/10011644536

Using an Elaboration Likelihood Approach to Better Understand the Persuasiveness of Website Privacy Assurance Cues for Online Consumers

Lowry, Paul Benjamin; Moody, Gregory D; Vance, Anthony; … - 2014

Privacy concerns can greatly hinder consumers’ intentions to interact with a website. The success of a website … effective when seals and statements are accompanied by the peripheral cues of website quality and brand image and when counter …

Persistent link: https://www.econbiz.de/10014176348

Native Advertising in Online News : Tradeoffs among Clicks, Brand Recognition and Website Trustworthiness

Aribarg, Anocha; Schwartz, Eric M. - 2019

Native advertising is a type of online advertising matching the form and function of the platform on which it appears. In managerial practice, the choice between display and in-feed native advertising presents brand advertisers and online news publishers with conflicting objectives. While...

Persistent link: https://www.econbiz.de/10014120515

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Lasha, Sarah; Usman, Osly - 2019

interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The … effect of advertising, word of mouth, website quality, risk perception on buying interest. The purpose of this study was to … gain knowledge and test theories about advertising, word of mouth, website quality, risk perception on buying interest …

Persistent link: https://www.econbiz.de/10014109049

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10012895482

Rhetoric and marketing intourism websites through visual figures

Zakharova, Ganna - In: Revista internacional de turismo, empresa y territorio … 7 (2023) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10014382625

Why do people donate online? : a perspective from dual credibility transfer

Purwandari, Betty; Khairiyah, Latifatul; Purwaningsih, … - In: International review on public and non-profit marketing 20 (2023) 2, pp. 393-425

Persistent link: https://www.econbiz.de/10014383319

Does banner advertising still capture attention? : an eye-tracking study

Simonetti, Aline; Bigné Alcañiz, J. Enrique - In: Spanish journal of marketing 28 (2024) 1, pp. 3-20

banner ads embedded into the website content. The authors gathered behavioral and eye-tracking data. Findings Consumers …

Persistent link: https://www.econbiz.de/10015190139

Unpacking mobile website aesthetics and its effect : a case of m-commerce website offering search and experience goods

Lin, Sheng-Wei; Lo, Louis Yi-Shih; Chen, Yi-Jhen - In: Journal of organizational computing and electronic commerce 35 (2025) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10015326162

Google Analytics & Co : Methoden der Webanalyse professionell anwenden

Haller, Heiko; Hartwig, Markus; Liedtke, Arne - 2010

Persistent link: https://www.econbiz.de/10008649650