“I was happy and privileged to sit by his side to understand further about his dreams. India needs many leaders like Shanmugappa”- Dr.A.P.J.Abdul Kalam, Former President of India. These are the words about Shanmugappa. He started his career as a porter in Banglore Railway station after...

This paper gives a basic outline of pricing strategies of software products adopted by two software majors in India, which will be a starting point for further study on pricing strategies. It examines strategies used by Infosys and Wipro especially value based pricing. As a starting point to...

The present research is an application of social forecasting. On a broader plank, Can future be forecasted? The answer is not affirmative. If there is something known or defined as 'the future' then it can be attempted. The word future is a relational term (Bell, 1973) it can be discussed as the...

Marlboro is a brand of cigarette famous for its flavor, billboard advertisements and magazine advertisements of the Marlboro Man. By 1992, Financial World ranked Marlboro the world's No. 1 most valuable brand, with a market worth of $32 billion. In 2001 it was the most popular cigarette brand in...

Corporate planning largely relied on technological and economic forecasting. However, failure to predict emergence of new business models, economic down turns led to search for a tool. Social forecasting takes into account different variables that are ignored for lack of precision. Its genesis...

The present paper is a discussion on a single scientific economic measure for climate stabilization; called the Economics of 350. The need for stabilizing the atmospheric Co2 to 350 parts per million is felt more than ever by scientists. However, reducing consumption to that level is likely to...

This paper addresses the issue of higher education in India from different perspectives. The changes in the global requirements of organizations, sociological changes, non recognition of merit, new type of organization who consider profit for a purpose

This paper examines the genesis of e-books. The situational analysis with respect to different aspects relating to business organizations' involvement in the industry and authentic published information is studied with the help of secondary data. Questions such as who is reading e-books, why...

Indian business process outsourcing industry has progressed considerably over the past one decade and recognized worldwide as a powerhouse. However, for the trajectory to continue there is a need to examine the economic and demographic forecasting for the next four years to arrive at meaningful...

This paper primarily focuses on the need for finding typology of Business Process Outsourcing organization. The frequent claim by most of the managers of BPO is to say that it is a nascent industry and most of the experience with other organizations is not applicable here. However, giving...