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While brand punishment – through either individual or collective action – has received ample attention by consumer psychologists, absent from this literature is that such punishment can take the form of unethical actions that can occur even when the consumer is not personally harmed. Across...
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analyze this relationship was the Metatheoretical Model of Motivation and Personality, proposed by Mowen (2000). The data …
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This paper presents research conducted in the United Arab Emirates with the management of Bareburger, the chain of sustainable restaurants, as well as among its clients. In our project, we are interested in the relation between the offer of sustainability and the culture of conscious...
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This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i ….e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a …), it (green satisfaction) has significant mediating roles on ethics (ET) and green buying behavior (GBB) (H8); spiritually …
Persistent link: https://www.econbiz.de/10012659528
Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at...
Persistent link: https://www.econbiz.de/10014200163
China's growing consumption is a policy objective (CCCPC, 2016), and commercial success for online retailers, such as Alibaba (Lucas, 2017) that serve China's large number of netizens. Within China's thriving social media, WeChat is a world leading innovator (Yu, 2017). With innovation of its...
Persistent link: https://www.econbiz.de/10012918882