This study examines the effects of reputation in the nascent but rapidly growing online labor markets. In these markets contract winners (vendors) provide clients with customized products such as computer software, business plans and artistic designs. The products are used primarily for business...

Pay-for-performance (P4P) pricing schemes such as pay-per-click and pay-per-action have grown in popularity in Internet advertising. Meanwhile, the traditional pay-per-impression (PPI) scheme persists, and several advertising publishers have started to offer a hybrid mix of PPI and P4P schemes....

Prior literature has established a positive association between mobile app adoption and customers' purchase behaviors. However, it is not clear whether firms can actively influence customers' mobile app adoptions and increase their purchases through these induced adoptions.Using a randomized...

Social media platforms have been used by firms for a variety of purposes including for attracting new customers, communicating with existing customers, building firms' brand image, among others. However, there is very little research on the content strategies adopted by traditional rival firms...

Despite the increasing connectivity between consumers and the large volume of social shares supported by digital technologies, there is an absence of research systematically investigating how firms can design promotional incentives that jointly consider their consumers as both purchasers and...

Screening is considered a necessary mechanism for alleviating information asymmetry but has also raised concerns of increased discrimination in online peer-to-peer market platforms. Paradoxically, providers of goods and services may also voluntarily forgo screening, even though it increases the...

Online matching platforms that lack common informational mechanisms such as ratings and reviews often resort to mandatory verification of their users to enhance credibility. However, such mandatory verification may suppress the transmission of useful information for individual users. This study...

Electronic brokerages on the Internet represent one of the most successful examples ofelectronic commerce, having captured over 20% of retail stock trades. According toeconomic theory, prices of commodities like securities should converge to one price in amarket with the transparency of the...