Over the past decade, researchers have expressed concerns over what seemed to be a paucity of replications. In line with this, editorial policies of some leading marketing journals have been modified to encourage more replications. We conducted an extension of a 1994 study see whether these...

Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal space. On average, these extensions appeared seven years after the original study. The publication...

The Neyman-Pearson theory of hypothesis testing, with the Type I error rate, plusmn;, as the significance level, is widely regarded as statistical testing orthodoxy. Fisher's model of significance testing, where the evidential p value denotes the level of significance, nevertheless dominates...

The Neyman-Pearson theory of hypothesis testing, with the Type I error rate, alpha;, as the significance level, is widely regarded as statistical testing orthodoxy. Fisher's model of significance testing, where the evidential p value denotes the level of significance, nevertheless dominates...

Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal space. On average, these extensions appeared seven years after the original study. The publication...

Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers using statistical significance tests sampled from the Journal of Marketing, Journal of Marketing...