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Purpose – The purpose of this paper is to explore new product development (NPD) best practice from a practitioner's perspective. A large body of research has been completed on best practices in NPD. However, there is a limited knowledge of the extent to which practitioners are aware of what...
Persistent link: https://www.econbiz.de/10014721236
Purpose: The purpose of this study is to analyze the interaction between the enablers and barriers to successful project control system (PCS) implementation in petroleum and chemical projects and to provide a knowledge-based foundation for the evaluation of the dominant factors of PCS success....
Persistent link: https://www.econbiz.de/10012275958
Purpose: Product advantage is consistently identified as the most important product characteristic in explaining the adoption and success of a new product. In small- and medium-size enterprises (SMEs), in particular, improving new product performance is critical in supporting SME survival and...
Persistent link: https://www.econbiz.de/10012077098
Purpose – The purpose of this paper is to explore the determinants of new product performance in small firms; specifically, the impact of customer orientation, competitor orientation, interfunctional co‐ordination, product launch proficiency and product advantage. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014769746
Purpose – Small to medium enterprises (SMEs) play an important role in the economy, in terms of employment and their contribution to national wealth. A significant proportion of that contribution comes from innovation. SMEs are also the engine for future growth in the economy. Project...
Persistent link: https://www.econbiz.de/10014786289
Purpose – The purpose of this research paper is to present a modified framework for the waves of change of new product development of McGrath. Design/methodology/approach – A qualitative study of new product development (NPD) in four electronic firms (two small indigenous/two large...
Persistent link: https://www.econbiz.de/10014903040
Purpose – The importance of new product development to the survival and success of firms is well supported in the literature; however, few studies have investigated new product development in small to medium‐sized enterprises (SMEs). This study aims to examine the impact of product launch,...
Persistent link: https://www.econbiz.de/10014903105