Stress is a part of day to day living of every individual. Stress is caused due to psychological as well as physical pressure faced by people throughout their life. This study mainly focused on stress faced by working women, as we know now a day’s most of the women are working for their well...

Measuring the influence of Advertisement in Consumer Brand Preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference, all the resources such as money, time and efforts spent on advertisement will go in vain. Most of the...