Social media marketing allows businesses to reach a wide audience and encourage direct interaction between brands and consumers, facilitating two-way communication and relationship building. This approach not only lowers the overall cost of marketing through advanced targeting capabilities, but...

Development of information and communication technologies (ICTs) plays a pivotal role in promoting overall technological progress in a nation and enabling transformative changes in various sectors. By providing a solid foundation for digital infrastructure, ICTs facilitate innovation, increase...

Azerbaijan's economy is extractive industry-led and not well-diversified. A comprehensive understanding of the role of the oil industry in the Azerbaijani economy is still a desideratum. Azerbaijan's national economy was a popular case study for the theories such as the natural resource curse...

Is it possible to apply Principal Component Analysis (PCA) in the Azerbaijan economy? Before blindly answering the question, careful examination of the collected data and the relevance of the data set to the mentioned analysis should be checked. PCA is a widely used multivariate dimension...

This paper conducts a descriptive statistical analysis of employment in Azerbaijan covering the period between 2000 and 2018 to study the effects of the Dutch disease hypothesis. Azerbaijan has been a research subject of the Dutch disease due to the boom in the oil sector since independence from...

Post-soviet countries still experience economic challenges following the painful transition process and the global financial crisis. Especially, resource-rich countries experience it in a higher magnitude because of the distinguished role of the mineral revenue in the macroeconomic stability....

The paper aims to assess the relationship between Azerbaijani and Kazakhstani exchange rates and crude oil prices volatility. The study applies the structural vector autoregressive (SVAR) model. The paper concentrates on Azerbaijan and Kazakhstan, the post-Soviet countries considered as some of...

Oil booming and accumulated mineral revenue contributed to the economic growth in Azerbaijan since independence but also pressurized the national currency leading to the appreciation of the nominal effective exchange rate (NEER) and real effective exchange rate (REER). An increase in export...