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Influencer marketing is a practice where an advertiser pays a popular social media user (influencer) in exchange for brand endorsement. We develop an analytical model in a contract-theoretic setting between an advertiser and an influencer who can inflate her publicly displayed follower count by...
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We model a revenue sharing contract between a sharing economy platform and a freelance service provider, where the latter hides revenue from the former by canceling some assignments and performing them for cash (\platform exploitation"). The platform counters this via costly, imperfect audits...
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In recent years, the Indian Government has taken several policy initiatives to promote organic farming and organic food exports. Such measures are expected to enrich soil quality; attain sustainable development goals; ensure health and food safety for consumers; increase farmer's income and link...
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This book provides a detailed analysis of the express delivery sector globally and in India, using country-wide primary surveys and in-depth interviews of express delivery companies, their clients, employees, government officials, sector experts, and other stakeholders-freight forwarders, custom...
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In recent years, the Indian Government has taken several policy initiatives to promote organic farming and organic food exports. Such measures are expected to enrich soil quality; attain sustainable development goals; ensure health and food safety for consumers; increase farmer's income and link...
Persistent link: https://www.econbiz.de/10011700521