The presentation is devoted to the problem of motivation development of the youth people to improve the reading literacy. The results based on the investigation in OECD countries. It shows that reading literacy has not improved and a lot of youth people (15 y.o.) do not read for enjoyment at all...

In current report we did the critical analysis of some aspects of applying methods of mathematical statistics to define typological characteristics of thesaurus. We give a few suggestions to improve the proposed method

The paper is devoted to the analysis of indicators of online reputation of Russian PR-agencies in the sphere of cinema and television. We made sociological investigation of 26 top-managers and directors of Russia PR-agencies (St.Petersburg). The main research method is expert deeper interview....

The paper is devoted to the analysis of online reputation of Russian PR-agency in the sphere of cinema and television. We made sociological investigation of 124 clients of Russia PR-agencies (St.Petersburg). The main research method is questionnaire. The sample method is snowball technique....

The paper is devoted to the analysis of problems of using of means of electronic communication in Russian PR-agencies. More wide using of an electronic communications brings not only benefits to management and employees of Russian PR-agencies. We made sociological investigation of 60 managers...

The paper is devoted to the analysis of strategies of maintaining of PR-agency's online reputation. Reverchuk N.I. in work "Influence of marketing security on the company's business reputation" define online reputation of the company as complex of evaluative ideas of target audiences about the...

The paper is devoted to analysis of impact of leadership on solving of intergenerational problems in Russian PR-agencies. Continuity of organizational life is the most important thing for solving of intergenerational problems in PR-agency. If managers have leadership skills, they can make...

The presentation is devoted to the ancient philosophical background of the innovation process theory. Plato's and Aristotle's philosophy is the examples of ancient philosophy. According to ancient approach, the innovative structure created by personality includes noumenal idea of investments and...

The report deals with impact of P. Drucker on development of theory and practice PR-management in Russia. Work P. Drucker “The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done” contains instructions how to increase motivation and time-management in...

The report deal with the analysis of Herbert Spencer's approach to altruism and altruistic love. H. Spencer's approach emphasizes the social significance of love in its egoistic version. According to H. Spencer altruism is the result of social evolution and mix in large extent with egoism on the...