We propose that culture affects people through their perceptions of what is consensually believed. Whereas past research has examined whether cultural differences in social judgment are mediated by differences in individuals’ personal values and beliefs, we investigate whether they are...

The present research investigated how host and foreign cultures impacted on multiply enculturated individuals, specifically on how they integrate values from foreign cultures. We argued that whether foreign values are integrated into an individual's host cultural meaning system depends on the...

The body of literature surrounding emotional labor, defined as service employees’ effort to manage their emotions to meet organizational goals (Hochschild, 1983; Morris & Feldman, 1996), exhibits a severe lack of studies examining intercultural service encounters (i.e., service episodes in which a...

Psychologists have taken several approaches to modeling how culture influences the ways individuals negotiate interpersonal conflict. Most common has been the approach of searching for cultural traits, general, stable value-orientations that predict a variety of culturally typical conflict...

The current research investigates the proposal that cross-cultural differences in conflict resolution choices are driven by culturally conferred cognitive scripts-expectancies about appropriate actions in a setting and outcomes they will evoke. Cognitive styles such as Need for Cognitive Closure...

Purpose: This paper aims to identify distinct consumption patterns among Asian consumers and examine how these relate to cultural antecedents and key human values. Design/methodology/approach: This study uses a large, representative sample of almost 7,000 Asian consumers in 10 culturally...

Purpose: The purpose of this paper is to conceptually distinguish between communal and exchange relationship schemata and analyze their dynamic interactions and transformations in multicultural contexts. Design/methodology/approach: Drawing on theories of social capital, social exchange,...

Understanding how culture influences consumer behaviors is crucial to success in international marketing. In this monograph, the authors present a conceptual and empirical framework for understanding how culture impacts consumer behaviors, and recommend seven analytical steps for understanding...