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Informative Advertising : An A...
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Informative advertising : additional learning and implications
Soberman, David A.
(
contributor
)
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001890090
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Research note : additional learning and implications on the role of informative advertising
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002395591
Saved in:
3
Informative advertising : additional learning and implications
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380490
Saved in:
4
Questioning conventional wisdom about competition in differentiated markets
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380495
Saved in:
5
Marketing agencies, media experts and sales agents : helping competitive firms improve the effectiveness of marketing
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003822808
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The complexity of marketing today
Soberman, David A.
(
contributor
)
-
2005
-
rev
Persistent link: https://www.econbiz.de/10002848644
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7
When is the best ship a leaky one? : Segmentation, competition and gray markets
Coughlan, Anne T.
;
Soberman, David A.
-
1998
-
(Rev. version of 98/09/MTK)
Persistent link: https://www.econbiz.de/10000992431
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Selling service innovations in differentiated markets
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource], rev. version of 99/77/MKT
Persistent link: https://www.econbiz.de/10001651128
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9
Simultaneous signalling and screening with warranties
Soberman, David A.
(
contributor
)
-
2002
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[Elektronische Ressource], rev. version of 2001/07/MKT
Persistent link: https://www.econbiz.de/10001651373
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10
The strategic role of outlet mall retailing
Coughlan, Anne T.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/43/MKT
Persistent link: https://www.econbiz.de/10001651374
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