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Why luxury brand managers should pay attention to social class : not all counterfeit users are equal

Amaral, Nelson Borges; Loken, Barbara - In: Rutgers business review 2 (2017) 3, pp. 350-356

Persistent link: https://www.econbiz.de/10011887088

Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands

Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187

Persistent link: https://www.econbiz.de/10010199651

Influence of Materialism and Life Satisfaction on Consumer Willingness to Buy Counterfeit Luxury Brands

Trinh, Viet Dung; Phau, Ian - 2013

recent years, counterfeit luxury brand consumption continues to increase worldwide, and it is now sometimes regarded as a …

Persistent link: https://www.econbiz.de/10014042822

The Overlooked Component in the Consumption of Counterfeit Luxury Brands Studies : Materialism - A Literature Review

Trinh, Viet Dung; Phau, Ian - 2013

Trade in counterfeit luxury brands is perceived as a challenging issue to the luxury industry. As such, this paper sought to explore an often overlooked component of consumer behavior in the consumption of counterfeit luxury brands - materialism. An extensive and critical literature review was...

Persistent link: https://www.econbiz.de/10014161806

Conspicuous Consumption on the Long Tail : How Can Luxury Brands Benefit from Counterfeits?

Yildirim, Pinar - 2016

luxury brand to expand its product line such that it maintains its core product and introduces peripheral products with lower … brand …

Persistent link: https://www.econbiz.de/10012981814

The posh, the paradoxical and the phony : are there individual differences between consumers of luxury, masstige and counterfeit brands?

Katyal, Kanupriya; Dawra, Jagrook; Soni, Nitin - In: Journal of business research : JBR 152 (2022), pp. 191-204

Persistent link: https://www.econbiz.de/10013493971

Willingness to purchase counterfeit luxury brands : a cross-cultural comparison

Tunçel, Niray - In: International journal of consumer studies 46 (2022) 2, pp. 494-514

Persistent link: https://www.econbiz.de/10013162277

Luxury perceptions : luxury brand vs counterfeit for young US female consumers

Doss, Farrell; Robinson, Tammy - In: Journal of fashion marketing and management 17 (2013) 4, pp. 424-439

Persistent link: https://www.econbiz.de/10010198001

Hip to be cool : a Gen Y view of conterfeit luxury products

Francis, Julie E.; Burgess, Lois; Lu, Mingyuan - In: The journal of brand management : an international journal 22 (2015) 7, pp. 588-602

Persistent link: https://www.econbiz.de/10011392989

Devil continues to wear "counterfeit" Prada : a tale of two cities

Teah, Min; Phau, Ian; Huang, Yu-an - In: The journal of consumer marketing 32 (2015) 3, pp. 176-189

Persistent link: https://www.econbiz.de/10011376747