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The role of effective communication and trustworthiness in determining guests' loyalty

Kharouf, Husni; Sekhon, Harjit; Fazal-e-Hasan, Syed Muhammad - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 240-262

Persistent link: https://www.econbiz.de/10012176610

The application of Aristotle’s rhetorical theory to the sharing economy : an empirical study of Airbnb

Yang, Sung-Byung; Lee, Hanna; Lee, Kyungmin; Koo, Chulmo - In: Journal of travel and tourism marketing 35 (2018) 7, pp. 938-957

Persistent link: https://www.econbiz.de/10011941790

Beyond sentiment : the value and measurement of consumer certainty in language

Rocklage, Matthew D.; He, Sharlene; Rucker, Derek D.; … - In: Journal of marketing research 60 (2023) 5, pp. 870-888

Persistent link: https://www.econbiz.de/10014384289

Measuring responsiveness to feedback as a personal trait

Buser, Thomas; Gerhards, Leonie; Weele, Joël J. van der - 2016

the variation in confidence and competition entry decisions. Conservatism is correlated across tasks and predicts …. Asymmetry is less stable across tasks, but predicts competition entry by increasing self-confidence. …

Persistent link: https://www.econbiz.de/10011483816

Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce

Einwiller, Sabine; Herrmann, Andreas; Ingenhoff, Diana - In: Marketing : ZFP ; journal of research and management 27 (2005) 1, pp. 24-40

Persistent link: https://www.econbiz.de/10002571178

The Influence of Relationship Marketing Tactics on Customer’s Loyalty in B2C Relationship – The Role of Communication and Personalization

Halimi, Anahita Bagherzad; Chavosh, Alireza; Choshalyc, … - 2012

’s loyalty is basically formed by the variables of communication and personalization. This study intends to evaluate the impact … of personalization and communication on customer’s relationship satisfaction and then determines the impact of customer … relationships between personalization and communication as independent variables and customers’ relationship satisfaction as …

Persistent link: https://www.econbiz.de/10014174123

Antecedents of word-of-mouth communication in the life insurance industry

Yu, Tsu-Wei - In: International journal of bank marketing 40 (2022) 7, pp. 1398-1412

Persistent link: https://www.econbiz.de/10013532342

Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset

Trzebinski, Wojciech; Gaczek, Piotr; Marciniak, Beata - In: The journal of product & brand management 32 (2023) 2, pp. 273-285

Persistent link: https://www.econbiz.de/10013552956

The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market

Dai, Wenbin; Reich, Allen Z. - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 231-248

Persistent link: https://www.econbiz.de/10013553048

Trust in word of voice communication : why consumers adhere to purchase recommendations made by smart voice assistants

Hernández Ortega, Blanca Isabel; Lucia-Palacios, Laura - In: Marketing intelligence & planning 41 (2023) 8, pp. 1093-1120

Persistent link: https://www.econbiz.de/10014428925