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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change
Winterich, Karen Page; Walker Reczek, Rebecca; Makov, Tamar - In: Journal of the Academy of Marketing Science 52 (2024) 5, pp. 1475-1494
Persistent link: https://www.econbiz.de/10015192915
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Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments
Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10003923189
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Using behavioral experiments to expand our horizons and deepen our understanding of logistics and supply chain decision making
Knemeyer, A. Michael; Walker Reczek, Rebecca - In: Journal of business logistics : JBL 32 (2011) 4, pp. 296-302
Persistent link: https://www.econbiz.de/10009426868
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The devil you (don't) know : interpersonal ambiguity and inference making in competitive contexts
Norton, David A.; Lamberton, Cait Poynor; Walker … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 239-254
Persistent link: https://www.econbiz.de/10009786439
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Same destination, different paths : when and how does observing others' choices and reasoning alter confidence in our own choices?
Lamberton, Cait Poynor; Walker Reczek, Rebecca; Haws, … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 74-89
Persistent link: https://www.econbiz.de/10009719552
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Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Walker Reczek, Rebecca; Lamberton, Cait Poynor; West, … - In: Journal of marketing 76 (2012) 6, pp. 105-120
Persistent link: https://www.econbiz.de/10009670259
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Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10010403227
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Keeping it all without being buried alive : understanding product retention tendency
Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10009569970
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The out-of-region bias : distance estimations based on geographic category membership
Irmak, Caglar; Walker Reczek, Rebecca; Bearden, William O. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 181-196
Persistent link: https://www.econbiz.de/10009160245