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Seeing ourselves in others : reviewer ambiguity, egocentric anchoring, and persuasion
Walker Reczek, Rebecca; Lamberton, Cait Poynor; Norton, … - In: Journal of marketing research : JMR 48 (2011) 3, pp. 617-631
Persistent link: https://www.econbiz.de/10009161336
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Models of sequential evaluation in best-worst choice tasks
Dyachenko, Tatiana; Walker Reczek, Rebecca; Allenby, Greg M. - In: Marketing science 33 (2014) 6, pp. 828-848
Persistent link: https://www.econbiz.de/10010468385
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Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca; Haws, Kelly L.; Summers, … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
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An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.; Smith, Robert W.; Walker … - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
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Supplier non-retention post disruption : what role does anger play?
Polyviou, Mikaella; Rungtusanatham, M. Johnny; Walker … - In: Journal of operations management 61 (2018), pp. 1-14
Persistent link: https://www.econbiz.de/10011932704
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The wisdom of some : do we always need high consensus to shape consumer behavior?
Sciandra, Michael R.; Lamberton, Cait; Walker Reczek, … - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 15-35
Persistent link: https://www.econbiz.de/10011690542
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Healthy diets make empty wallets : the healthy = expensive intuition
Haws, Kelly L.; Walker Reczek, Rebecca; Sample, Kevin L. - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 992-1007
Persistent link: https://www.econbiz.de/10011770801
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The intersection of sustainability, marketing, and public policy : introduction to the special section on sustainability
Iyer, Easwar S.; Walker Reczek, Rebecca - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 246-254
Persistent link: https://www.econbiz.de/10011770895
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Moralapostel nerven
Walker Reczek, Rebecca (interviewee);  … - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 5, pp. 14-16
Persistent link: https://www.econbiz.de/10011535440