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competition in the market of the advertisers' products may decrease the accuracy of the media outlet's reports. …
Persistent link: https://www.econbiz.de/10011737124
contents upon which advertisers are likely to share similar preferences; ii) In advertising industries characterized by high … correlation in products' qualities, an increase in the degree of competition may translate into a lower accuracy of news reports …; iii) A sufficiently high degree of competition in the market for news drives out commercial media bias. …
Persistent link: https://www.econbiz.de/10011737150
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … point of view perfect competition is not always desirable. …
Persistent link: https://www.econbiz.de/10010365882
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or … point of view perfect competition is not always desirable. …
Persistent link: https://www.econbiz.de/10010439376
The Internet provides media firms with an unparalleled opportunity to target advertising towards their consumers. This … paper considers how targeted advertising affects different media markets. I show that media firm profits rise and … advertising prices rise the most with the ability to target advertising in more competitive media markets and those in which …
Persistent link: https://www.econbiz.de/10014040519
Television advertising levels in Europe are regulated according to the "Audiovisual Service Media Directive" where …. The present model evaluates the effects of symmetric and asymmetric regulation of ad levels on competition for viewers and … advertising cap, regulation can be profit-increasing for both channels. If the public broadcaster is more strictly regulated, this …
Persistent link: https://www.econbiz.de/10009411107
competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial …This paper develops a fairly general model of platform competition in media markets allowing viewers to use multiple … platforms. This leads to a new form of competition between platforms, in which they do not steal viewers from each other, but …
Persistent link: https://www.econbiz.de/10010339953
about the quality of their competitor's product (paying positive to go negative). We show that competition in the product … literature examining the link between advertising and news contents …
Persistent link: https://www.econbiz.de/10013008576
We develop a model with many heterogeneous advertisers (products) and advertising markets (media). Each advertiser has … increases the concentration of advertising firms in each market. Surprisingly, we find that the equilibrium price for … show that competition by an online medium lowers the revenue of the offline medium more than competition by another offline …
Persistent link: https://www.econbiz.de/10014196729
We develop a model with many advertisers (products) and many advertising markets (media). Each advertiser sells to a … different segment of consumers, and each medium has a different ability to target advertising messages. We characterize the … competitive equilibrium in the media markets and evaluate the implications of targeting in advertising markets.An increase in the …
Persistent link: https://www.econbiz.de/10013069405