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Position effects in search advertising and their moderators : a regression discontinuity approach

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Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]

Lembke, Gerald - 2011 - 1. Aufl.

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Advertising spillovers : evidence from online field experiments and implications for returns on advertising

Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478

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Examining beliefs, values and attitudes towards social media advertisements : results from India

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454

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Commercial communication in the digital age : information or disinformation?

Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.); … - 2017

Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...

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The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing

Naser Valaei; Sajad Rezaei; Wan Khairuzzaman Wan Ismail; … - In: International journal of internet marketing and … 10 (2016) 4, pp. 270-301

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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter

Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284

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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

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What can influence the consumers' online word-of-mouth? : an online gaming perspective

Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293

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Online advertising impact in the bio products decision purchase process

Chivu, Raluca-Giorgiana; Stoica, Ivona - In: Academic journal of economic studies 4 (2018) 3, pp. 47-52

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