Irshad, Madeeha; Ahmad, Muhammad Shakil; Malik, Omer Farooq - In: International Journal of Retail & Distribution Management 48 (2020) 11, pp. 1195-1212
Purpose: The purpose of this study was to examine the impacts of consumers’ motivations (i.e. remuneration, social, and empowerment) on online purchase intentions mediated through trust towards retailers present on social media. Design/methodology/approach: Data were collected from consumers...