Purpose – Destination branding is one of the most popular topics among tourism destinations researchers and practitioners however recent research revealed that it doesn’t have a clear concept. The purpose of presented paper is to enhance the destination branding theory by introducing some...

The topic of local stakeholders’ collaboration for success on the tourism market is a popular one, however research is usually devoted to well established Western economies. Created in this way, rules of cooperation are not fully suitable for new democracies in Central and Eastern European...