This paper aims to analyze, utilizing scanner data, the relationships of competitive interdependency in the extra-virgin olive oil sector in Italy. One of the most important aspects of the competitiveness analysis is the concept of competitive interdependency, as the competitive performances of...

Given the recent changes in olive oil market and the growing importance of Distribution for commerce and for private labeling srategies, our work aims at conducting a market analysis that studies the competition within the sector and foresees the profitability of the different possible business...

Nowadays many countries and governments must confront one of the most challenging food and health disasters ever to face human-kind: an epidemic of obesity. Even though several factors can lead to obesity, mostly food industry has been blamed for making people fat. Hence, this article provides a...

The extra-virgin olive oil, in the rural economy of our country, is taking an increasingly important role. The increasing price volatility due to the opening of markets and the competitive relationship with other producing countries, the increase in demand for quality products, along with...

The analysis of the competitive performance has always been fascinated economists both marco and micro. And 'possible to do so to identify three strands of study. The macroeconomic, aimed at identifying and analyzing indicators of per-formance of the different economic systems, a second strand...

The reasons for choosing and buying an extra virgin olive oil come from the identification of attributes differentials versus the competition, makers of the value perceived by the consumer of that product, ie a high benefit / cost ratio that leads to that specific product be regained in the...

The technological innovations of the project VALOROLIO act as an integrated package of interventions at the system load of extra virgin olive oil extraction and treatment processes of all products with a view to their economic value. The pitting of the olives allows a substantial modification of...

The hospital catering is characterized for the necessity to satisfy the nutritional and dietetic principles, and the several therapeutic requirements of the patient.The main problem is to coordinate the production with the always various number of the requirements. On the other hand,emerging of...

Wine sector is just one of the most important drink sector in the modern market. In this global context, Europe and, in particular, Italy, play a critical role about demand and Supply. Traditional wine market is full, so it’s necessary to find new lever to have consumers fidelity over time,...

This work tries to provide a path to describe the modern marketing research and, at the same time, it tries to examine carefully in which context, a firm can be supported by marketing strategies focused to the consumers. Between different methods examined, the Conjoint analysis has resulted the...