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The Influence of Advertising on the Process of Technology Adoption : A Systematic Literature Review

Harborth, David; Bauer, Eva Katharina - 2017

In accordance with the growing importance of the Internet and the Information and Communication Technologies required to exploit its full potential, a wide array of research has been focused on technology adoption models. Next to this, different forms of advertising like word of mouth marketing...

Persistent link: https://www.econbiz.de/10014118331

Invasiveness, privacy concerns and mobile banking services technology adoption by millennials : emerging economy perspective

Mgiba, Freddy M.; Shukla, Shuchita - In: South African journal of business management 55 (2024) 1, pp. 1-13

between privacy, invasiveness and usefulness perception. It also confirmed a direct relationship between perceived usefulness …

Persistent link: https://www.econbiz.de/10015197630

Inhibitors of e-Government adoption : determinants of habit and adoption intentions

Rey-Moreno, Manuel; Medina-Molina, Cayetano - In: Journal of innovation & knowledge : JIK 2 (2017) 3, pp. 155-171

Explanatory models of e-Government adoption are based on the premise that user behavior results from users’ intentions, which derive from users’ beliefs and attitudes. According to such models, citizens’ high intentions to use e-Government tools should have led to the widespread adoption...

Persistent link: https://www.econbiz.de/10011847137

Understanding the factors influencing adoption of digital banking in emerging markets : the role of perception and personality antecedents

Matlala, Ntswaki Petunia - In: Journal of marketing and consumer behaviour in emerging … (2023) 2/17, pp. 32-45

The emergence of digital banking has presented the banking industry with benefi ts and challenges. Although digital banking services provide customers with increased convenience and accessibility around the clock, many still struggle to grasp their ever-changing nature. To address this, a study...

Persistent link: https://www.econbiz.de/10015359260

Generalizations on Consumer Innovation Adoption : A Meta-Analysis on Drivers of Intention and Behavior

Arts, Joep; Frambach, Rudolf T.; Bijmolt, Tammo H. A. - 2014

Previous research has shown that consumer intentions to adopt innovations are often poor predictors of adoption behavior. An important reason for this may be that the evaluative criteria consumers use in both stages of the adoption process weigh differently. Using construal level theory, we...

Persistent link: https://www.econbiz.de/10014041548

A multi-country comparison of user innovation behaviors on smartphone applications

Yoo, Bosul; Katsumata, Sotaro; Ichikohji, Takeyasu - 2017

This study examines preceding factors of user innovation behavior using a case of smartphone applications toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user innovation evaluation:quality and quantity. Quality...

Persistent link: https://www.econbiz.de/10011738364

Leading Edge Users and Latent Consumer Needs in Electromobility : Findings from a Nethnographic Study of User Innovation in High-Tech Online Communities

Pollok, Patrick; Lüttgens, Dirk; Piller, Frank T. - 2014

Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation process, has been established as a method of user innovation in consumer goods industries. In this study we apply this technique for the first time in the context of a complex,...

Persistent link: https://www.econbiz.de/10014147405

Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations

Endres, Herbert; Helm, Roland; Schmitz, Christian; … - In: The journal of product innovation management : an … 40 (2023) 1, pp. 120-136

Persistent link: https://www.econbiz.de/10014291979

The leading role of perception : the FACOPA model to comprehend innovation adoption

Vecchio, Yari; De Rosa, Marcello; Pauselli, Gregorio; … - In: Agricultural and Food Economics : AFE 10 (2022), pp. 1-19

In this work, we explore the link between the perception of complexity and the possibility of adopting precision … agricultural tools (PATs). Many studies have analysed the role of perception, mostly considering it a determinant of adoption on … this assumption, a new theoretical model is proposed with the aim of studying the "factors-perception of complexity …

Persistent link: https://www.econbiz.de/10013093011

E-recruitment adoption among job-seekers : role of vividness and perceived internet stress in shaping their intentions

Kaur, Davinder; Kaur, Rajpreet - In: International journal of business information systems : … 47 (2024) 3, pp. 418-433

Persistent link: https://www.econbiz.de/10015210785