This study investigates brand loyalty and other brand performance metrics in the UK sportswear market. It utilizes … in-line with their market share; and (4) a brand’s performance with respect to any demographic-based consumer sub … categories show predictable patterns in brand performance. These well-documented empirical patterns should be used by research …

Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … Adult Tobacco Survey and the Nielsen Homescan Panel. We find that the increase in relative prices led to substantial …

The present study aims to meet the need for a refinement of the consumer-based brand equity scale and to address the … limitations of the previous research on the subject. Based on previous measurements of brand equity, CBBE is conceptualized in … this study as a four-dimensional model consisting of brand awareness, brand association, perceived quality, and brand …

Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their … potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose … among social networking sites as an act of brand identification. Social network users, unlike it is in real life, do not …

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry … multistage sampling techniques. The four dimensions of brand equity (brand awareness, brand association, perceived quality, and … brand loyalty) were found to be correlated with one another and with overall brand equity. Similarly, the four dimensions …

Previous research has investigated some of the relationships among brand parity (BP), brand image (BI), brand … satisfaction (BS), and brand loyalty (BL). However, there is not a model investigating all of them in a single conceptual model … associations that affect consumers’ decision-making process and create a brand-loyal customer base. …

We analyze structural state dependence in brand choice using variation from brand switching during stock-outs caused by … brand switching due to stock-outs. …

This research investigates changes in brand loyalty as households pass from one stage of the household life cycle to …. Brand loyalty declines sharply as households shift from the pre-family stage to the young family stage, remains relatively …