The research aim of this paper was to measure the value of the 'triple pole' approach in bargaining and investigate the potential evolutions and research challenges considering the evolution of the scholarly research in the cooperative advertising domain based on two studies. For the first...

Cooperative promotion is an important instrument for aligning manufacturer and retailer decisions in marketing channels. On the other hand, bargaining seems to be critical for marketing channel coordination, e.g., for vertical cooperative promotion. Based on our previous study (Spais,...

The research aim of this study was to explore brand manufacturers' perceived value of the 'triple pole' approach in bargaining for vertical cooperative sales promotion campaigns. Our research intention was to test seven (7) research hypotheses based on a survey (pilot study) of 32 marketing,...

This paper tries to combine the managerial vertical tourist approach of Integrated Total Quality Tourism Management 'ITQTA', which indicates the typology of all the tourism's agents together with the horizontal developing approach of the Completed Internal Development that indicates the...

The research aim of this paper was to measure the value of the ‘triple pole' approach in bargaining and investigate the potential evolutions and research challenges considering the evolution of the scholarly research in the cooperative advertising domain based on two studies. For the first...

This study, as a synthesis of past research, demonstrates that the use of the well-known methodological "Gini coefficient index" measured income inequalities, should support a new forecasting form of tourist impact, led - under conditions - to new flexible development policies, especially in...

The paper explores the Nash’ equilibrium point and the “Non Cooperative Games Theory” for extension of bargaining solution analyses, applied in the local development field. Social trust and social cohesion conditions (sensitization process) within the Community develop the necessity of...

Local development as a local management process tables a number of questions, mainly concerning on conflict resolution among the three power local poles: (1) State and its appointed State peripheral Departments; (2) Local authorities; and (3) Local people and their local movements/lobbies. As...

The paper deals with the 'territory-community' term redefinition, as a discerned localized sub-spatial unity by both, the political-ideological (as solidarity, participation, social cohesion, customs values) and strategic dimension, which paper focuses on: 'Territory- community' is redefined as...