This paper draws concepts from the book The Mind Share Market: The Power of an Alternative Currency, by the same author. It expands the foundational definition of its predecessor "Freemium: Attributes of an Emerging Business Model" and focuses on the challenges of the model while introducing...

This paper draws concepts from the book The Mind Share Market: The Power of an Alternative Currency, by the same author. The worldwide advertising market, scoped at approximately $600 Billion in spend per year, includes the display of advertising to generate sales. This paper outlines a...

How does freemium work as a model and in practice? This paper draws concepts from the book The Mind Share Market: The Power of an Alternative Currency, by the same author.A term increasingly used in commerce, freemium designates a business model using two products or services, or a combination...