The issue of the openness of the economy is becoming more important recently,especially given the development of global economy in last years and months. As openness isto be regarded as a dynamic process, flexible in both directions, problems with the visions forthe openness arise with time,...

We use a semantic differential based instrument to assess the main factors in demand attitudes of Bulgarian customers. We aim to find out whether specific marketing techniques could alter the demand for such a traditional product as the wine in Bulgaria. Given the fact that the Bulgarian...

We use a semantic differential based instrument to assess the main factors in demand attitudes of Bulgarian customers. We aim to find out whether specific marketing techniques could alter the demand for such a traditional product as the wine in Bulgaria. Given the fact that the Bulgarian...

The image of the country can be influential in various buying decisions, especially in cases where there is a strong competition among market players and if price is not the factor with the utmost importance. In a psychosemantic experiment we study the demand patterns for imported goods in...