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We design a market experiment to examine how firm size and ability to choose trade promotion types influence trade promotion budget, its allocation and channel profits. Our experimental results show that larger manufacturers offer smaller trade promotion budgets. Manufacturers with ability to...
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We measure the links between store attribute perceptions and customer satisfaction, and between customer satisfaction and sales performance, in the food retail sector. Our data set consists of six waves of customer satisfaction and sales information for about 250 stores over the period 1998-2001...
Persistent link: https://www.econbiz.de/10005587121
This paper investigates the impacts of the 2018-2019 Sino-American trade war on price diffusion and information transfer relationships between soybean futures prices on the Chicago Mercantile Exchange in Chicago and the Dalian Futures Exchange in Liaoning China. Results show that previous...
Persistent link: https://www.econbiz.de/10014082513
Bargaining between consumer-product manufacturers and their retail customers is at least nominally constrained by the prohibitions on price discrimination of the Robinson-Patman Act (RPA) of 1936. However, because the RPA is generally regarded as being inconsistent with the anti-trust principle...
Persistent link: https://www.econbiz.de/10014032649
We measure the links between store attribute perceptions and customer satisfaction, and between customer satisfaction and sales performance, in the food retail sector. Our data set consists of six waves of customer satisfaction and sales information for about 250 stores over the period 1998-2001...
Persistent link: https://www.econbiz.de/10014086203
Consumers often use an expected future price of a product as a reference for judging the current price, and consequently make purchase decisions such as whether to buy and how much to buy. Extant literature has acknowledged the use of an expected future price of a product in formation of price...
Persistent link: https://www.econbiz.de/10009477800