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Profitable Kundenorientierung durch Customer Relationship Management (CRM) : wertvolle Kunden gewinnen, begeistern und dauerhaft binden

Schneider, Willy - 2008 - 1. Aufl.

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Advanced customer analytics : strategic value through integration of relationship-oriented big data

Kitchens, Brent; Dobolyi, David; Li, Jingjing; Abbasi, Ahmed - In: Journal of management information systems : JMIS 35 (2018) 2, pp. 540-574

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Perceived service quality and customer satisfaction : a missing link in Indian banking sector

Nambiar, Bindu K.; Ramanathan, Hareesh N.; Rana, Sudhir; … - In: Vision : the journal of business perspective 23 (2019) 1, pp. 44-55

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The Customer Asset : Understanding and Managing its Value

Bendle, Neil T.; Wang, Xin - 2023

1. Introduction: What is the Value of Your Customers? -- 2.The VARIED Tasks of the Customer Asset -- 3.The Customer Asset Approach -- 4. Who Is The Customer Assets Approach For? -- 5. Applying the Customer Asset -- 6.Communication about the Customer Asset -- 7.Conclusion -- 8. References.

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Praxisorientiertes Dialog-Marketing : Konzepte – Instrumente – Fallbeispiele

Kreutzer, Ralf T. - 2009

In immer mehr Branchen werden Budgets zugunsten des Dialog-Marketing umgewidmet. Dies unterstreicht den seit Jahren zu beobachtenden Trend zur persönlichen Kommunikation. Gleichzeitig wird es vor diesem Hintergrund schwieriger bei den Zielgruppen Aufmerksamkeit zu finden, weil immer mehr...

Persistent link: https://www.econbiz.de/10013517020

The impact of brand equity on customer acquisition, retention, and profit margin

Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63

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Balancing market share growth and customer profitability : budget allocation for customer acquisition and retention

Tsao, Hsiu-yuan; Matthews, Lucy M.; Crittenden, … - In: Organizations and markets in emerging economies 3 (2012) 2, pp. 45-55

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Moving from customer lifetime value to customer equity

Drèze, Xavier; Bonfrer, Andre - In: Quantitative marketing and economics : QME 7 (2009) 3, pp. 289-320

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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance

O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671

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Customer acquisition and value management

Schulze, Christian - 2012

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