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The effect of mere touch on perceived ownership

Peck, Joann; Shu, Suzanne B. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 434-447

Persistent link: https://www.econbiz.de/10003895835

Psychological ownership and affective reaction : emotional attachment process variables and the endowment effect

Shu, Suzanne B.; Peck, Joann - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 439-452

Persistent link: https://www.econbiz.de/10009384870

Caring for the commons : using psychological ownership to enhance stewardship behavior for public goods

Peck, Joann; Kirk, Colleen P.; Luangrath, Andrea W.; … - In: Journal of marketing 85 (2021) 2, pp. 33-49

Persistent link: https://www.econbiz.de/10012485581

The Pivotal Role of Fairness : Which Consumers Like Annuities?

Shu, Suzanne B. - 2018

Life annuities can be a valuable component of the decumulation stage of wealth during retirement. While economists argue that most retirees should annuitize, actual demand in the marketplace is low. We analyze data from two studies to determine how measurable individual differences among...

Persistent link: https://www.econbiz.de/10012910658

What motivates social security claiming age intentions? : testing behaviorally informed interventions alongside individual differences

Greenberg, Adam Eric; Hershfield, Hal; Shu, Suzanne B.; … - In: Journal of marketing research 60 (2023) 6, pp. 1052-1070

Persistent link: https://www.econbiz.de/10014427266

Procrastination of enjoyable experiences

Shu, Suzanne B.; Gneezy, Ayelet - In: Journal of marketing research : JMR 47 (2010) 5, pp. 933-944

Persistent link: https://www.econbiz.de/10008666363

When three charms but four alarms : identifying the optimal number of claims in persuasion settings

Shu, Suzanne B.; Carlson, Kurt A. - In: Journal of marketing 78 (2014) 1, pp. 127-139

Persistent link: https://www.econbiz.de/10010250058

Life expectancy as a constructed belief : evidence of a live-to or die-by framing effect

Payne, John W.; Sagara, Namika; Shu, Suzanne B.; … - In: Journal of risk and uncertainty : JRU 46 (2013) 1, pp. 27-50

Persistent link: https://www.econbiz.de/10009714452

When and how aesthetics influences financial decisions

Townsend, Claudia; Shu, Suzanne B. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 452-458

Persistent link: https://www.econbiz.de/10008728826

Beyond nudges : tools of a choice architecture

Johnson, Eric J.; Shu, Suzanne B.; Dellaert, Benedict G. C. - In: Marketing letters : a journal of research in marketing 23 (2012) 2, pp. 487-504

Persistent link: https://www.econbiz.de/10009565397

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