Note: This is the English translation of the article. The original article can be found in Chinese at http://ssrn.com/abstract=1022300 Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally,...

Whilst the importance of communication in successful corporate management, especially change processes, is constantly growing, the relationship between general managers and PR professionals remains largely unexplored. This article presents selected findings from an empirical study into the...

If communication professionals in companies, agencies and institutions wish to establish their contributions to company success in terms of value-added quantification, they require concrete knowledge and information in this respect. Today, communication professionals are facing more and more new...

As PR increasingly becomes part of general management, it is ever more important that PR professionals are well trained as leaders. But just how qualified are these professionals to lead organizations? Based in part on the authors' own research, this article analyses the current situation...