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The unexpected effect of frugality on green purchase intention

Wang, Hong; Ma, Baolong; Bai, Rubing; Zhang, Lin - In: Journal of retailing and consumer services 59 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012433850

Do you respond sincerely? : how sellers' responses to online reviews affect customer relationship and repurchase intention

Li, Xiaofei; Ma, Baolong; Bai, Rubing - In: Frontiers of business research in China : selected … 14 (2020) 3, pp. 370-382

Persistent link: https://www.econbiz.de/10012427133

The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure

Kuang, Di; Ma, Baolong; Wang, Hong - In: Journal of retailing and consumer services 65 (2022), pp. 1-10

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Constructing a decision support system for management of employee turnover risk

Wang, Xin; Wang, Hong; Wang, Hong; Zhang, Li; Cao, Xiongfei - In: Information technology and management 12 (2011) 2, pp. 187-196

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The spillover effect of greenwashing behaviours : an experimental approach

Wang, Hong; Ma, Baolong; Bai, Rubing - In: Marketing Intelligence & Planning 38 (2019) 3, pp. 283-295

Purpose: The purpose of this paper is to examine the impact of greenwashing behaviour of one brand on purchase intention of green products from other brands. Further, this study tests the mediating role of greenwashing perception of the entire industry and the moderating role of brand attitudes...

Persistent link: https://www.econbiz.de/10012187869