This paper aims to understand what motivates the adoption of key renewable energy technologies (RET) in early adopter markets. Electrification of heat and transport, through the deployment of heat pumps, electric vehicles and solar photovoltaic panels, combined with renewable sources of...

This paper explores the motivations behind the adoption of key renewable energy technologies in an early adopter market. Notwithstanding their social benefits, uptake of electric vehicles, heat pumps, and solar photovoltaic panels remains low, necessitating targeted measures to address this. We...