Showing 1 - 10 of 27
The present study intends to unwrap the influence of social media electronic word of mouth (eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB). Two additional constructs, viz., eWOM and destination image, have been undertaken in the present study to enhance...
Persistent link: https://www.econbiz.de/10013410915
This research intends to understand post-pandemic travel intention toward rural areas by extending the theory of planned behavior (TPB). Social media use (SMU) and electronic word of mouth (eWOM) have been incorporated into the original TPB model as additional constructs to increase its...
Persistent link: https://www.econbiz.de/10014381364
The present study intends to unleash the influence of social media marketing (SMM) on purchase intention (PI), brand trust (BT) and brand loyalty (BL) in the setting of online travel booking websites. It also analyses the mediating effect of BT and BL in the relationship between SMM and PI. This...
Persistent link: https://www.econbiz.de/10014373762
This bibliometric analysis of earnings management (EM) literature work published between 2000 and 2022 sheds light on the growth of knowledge and research in the field. The study analyzed 1383 papers from the Scopus Core Collection database and evaluated various factors such as year of...
Persistent link: https://www.econbiz.de/10014527471
From an economic prospective, the relationship between financial innovation and economic growth has always been a critical aspect of the financial system. However, this relationship has not recieved extensive attention in academia. Therefore, this study examines the effect of financial...
Persistent link: https://www.econbiz.de/10015074824
This research aims to investigate the significance of trust in financial institution and financial literacy in the investment decision-making of individual investors during the COVID-19 pandemic and investigates the strength of the theory of planned behavior (TPB) in this framework. This study...
Persistent link: https://www.econbiz.de/10015074884
This research aims to investigate the significance of trust in financial institution and financial literacy in the investment decision-making of individual investors during the COVID-19 pandemic and investigates the strength of the theory of planned behavior (TPB) in this framework. This study...
Persistent link: https://www.econbiz.de/10014500618
From an economic prospective, the relationship between financial innovation and economic growth has always been a critical aspect of the financial system. However, this relationship has not recieved extensive attention in academia. Therefore, this study examines the effect of financial...
Persistent link: https://www.econbiz.de/10014500657
Persistent link: https://www.econbiz.de/10015045582
Persistent link: https://www.econbiz.de/10015048372