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Competitive strategies for brick-and-mortar stores to counter "showrooming"

Mehra, Amit; Kumar, Subodha; Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3076-3090

Persistent link: https://www.econbiz.de/10011899711

The role of service-dominant logic strategic orientations in driving customer engagement in online retailing

Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115

Persistent link: https://www.econbiz.de/10014583046

Exploring the role of omnichannel retailing technologies : future research directions

Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen, Mai - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177

Persistent link: https://www.econbiz.de/10014631686

Comparative analysis of selected probabilistic customer lifetime value models in online shopping

Jasek, Pavel; Vrana, Lenka; Sperkova, Lucie; Smutny, Zdenek - In: Journal of business economics and management 20 (2019) 3, pp. 398-423

The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship,...

Persistent link: https://www.econbiz.de/10012175745

Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

Wang, Jiazhuo Georg; Qin, Shuo; Wang, Allison - 2023

.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started with A Smashed Fridge -- Anta Sports: Rising with the Recreation of Global Brands -- BYD: A Disrupter of the Emerging Market -- WeChat: A Way of Life in the Information Age --...

Persistent link: https://www.econbiz.de/10014415147

Investigation to determine elements influencing customer's satisfaction in the B2C electronic retailing marketplaces

Ehsani, Fatemeh; Hosseini, Monireh - In: EuroMed journal of business 18 (2023) 3, pp. 321-344

Persistent link: https://www.econbiz.de/10014380915

Omnichannel retailing with different order fulfillment and return options

Liu, Yongcong; Xiao, Yixuan; Dai, Yue - In: International journal of production research 61 (2023) 15, pp. 5053-5074

Persistent link: https://www.econbiz.de/10014381862

Data-driven budget allocation of retail media by ad product, funnel metric, and brand size

Qin, Vivian; Pauwels, Koen; Zhou, Bobby - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 235-249

Persistent link: https://www.econbiz.de/10015137870

Effects of consumer online purchase costs on online and traditional retailers

Yan, Ruiliang; Wang, John - In: International journal of business and systems research 3 (2009) 3, pp. 351-371

Persistent link: https://www.econbiz.de/10003897731

Differences between software retailers from cambridge and braşov regarding online marketing strategies

Boitor, Axenia Bianca; Brǎtucu, Gabriel - In: The international journal of management science and … (2013) 9, pp. 36-54

This paper presents an analysis and a comparison of the software traders' attitude from Bras,ov and Cambridge cities regarding the online promotion and marketing strategies used on the software market. Two surveys among traders in Cambridge and Bras,ov were performed and the results of the...

Persistent link: https://www.econbiz.de/10010354384