Purpose The purpose of this paper is to explore intents of green advertisements. Design/methodology/approach Using NVivo, a convenient sample of 237 green print advertisements published between August 2010 and July 2015 in leading Indian newspapers and magazines were content analysed. Findings...

Purpose: This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility. It also examines the moderating effects of eco-label credibility...

Opportunistic networks are the special class of ad hoc networks where permanent link among the nodes are almost absent and communication occurs when an “opportunity” is found. The opportunistic networks have more diverse features than traditional ad hoc networks, like self-organized nature,...