El presente artículo analiza el papel de los modelos de ecuaciones estructurales en el campo de las ciencias de la administración. Se presenta el enfoque por el quese incorpora el uso de la técnica al campo de la administración y, adicionalmente, se genera una comparativa entre los...

This study is aimed to analyze and determine a conceptual model proposal that relates electronic word of mouth (eWOM) with electronic business innovation model (eBIM). The importance of this study are the practical consequences for the SMEs in digital environment that need to measure the opinion...

Spanish Abstract: El presente estudio estuvo orientado a descubrir las principales variables vinculadas a la permanencia y el crecimiento (VPC) de las Cajas Populares originadas en las regiones Sierra de Amula y Costa Sur del estado de Jalisco (CPSACS), para lo cual fue necesaria la...

Spanish Abstract: El propósito de esta investigación consistió en determinar la relación matemática del control interno e inversión con el desempeño financiero, en las Pymes manufactureras de la zona metropolitana de Guadalajara. Se analiza la información recolectada, se identificada la...

It is a fact that the current banking system serves only a small number of depositors and Popular Community Banks (PCB), are a very important social alternative because its origins as posed by the development of the members and the community, unlike banking approach is profitability.The región...

Today, the PCB are a very important social alternative because they are based upon the development of their members and the community unlike banks, based over the profitability. However, in Mexico they have a bad reputation because of cases reported in the last decades of abuse and fraud to its...

English Abstract: This edition involves the study and use of SPSS software, analysis and correction of databases errors, questionnaires test of confidence, as well as the presentation of multivariate techniques such as linear correlation, simple and multiple regression, multiple discriminant...