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Building a relationship with ethnic consumers : from the exotic to the ethnic assortment

Panero, Cinzia Maria Rita - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 40-54

Persistent link: https://www.econbiz.de/10010474331

Regional product assortment and merchandising in grocery stores : strategies and target customer segments

Lombart, Cindy; Labbé-Pinlon, Blandine; Filser, Marc; … - In: Journal of retailing and consumer services 42 (2018), pp. 117-132

Persistent link: https://www.econbiz.de/10011826078

Nutzenorientierte Marktsegmentierung im Verkehrsdienstleistungsbereich: ein integrativer Ansatz zum Zielgruppenmarketing

Perrey, Jesko - In: Verkehrsdienstleistungsmarketing : marktorientierte …, (pp. 57-118). 2000

Persistent link: https://www.econbiz.de/10001462974

Nutzenorientierte Marktsegmentierung : ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich

Perrey, Jesko - 1998

Persistent link: https://www.econbiz.de/10000665347

Marktpotenzialanalysen als Basis der Sortimentspolitik : das Beispiel Presseartikel

Dobbelstein, Thomas - 2002 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001632763

Retail buyer segmentation based on the use of assortment decision factors

Bahng, Young Jin; Kincade, Doris H. - In: Journal of retailing and consumer services 21 (2014) 4, pp. 643-652

Persistent link: https://www.econbiz.de/10010388514

Algorithm of forming the category management in the DIY market segment

Romat, Yevgeny; Biliavska, Yuliia - In: Montenegrin journal of economics 14 (2018) 3, pp. 129-142

Persistent link: https://www.econbiz.de/10012265745

Die neue Mitte : Comeback eines Marktsegments

Krebs, Juliane - In: Marketing- und Management-Transfer (2008), pp. 14-22

Persistent link: https://www.econbiz.de/10003713945

Consumer flexibility, data quality and targeted pricing

Sapi, Geza; Suleymanova, Irina - 2013

We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...

Persistent link: https://www.econbiz.de/10010204781

Place marketing of hot spring regions : a market segmentation based on Chinese tourists' perceptions of healthfulness of places

Chang, Lizone; Beise-Zee, Rian - In: International journal of leisure and tourism marketing … 3 (2012/13) 4, pp. 364-377

Persistent link: https://www.econbiz.de/10010359147