Purpose: This paper aims to investigate the temporal dynamics of users browsing activity on a hotel website in order to derive effective marketing strategies and constantly improve website effectiveness. Users' activities on the hotel's website on yearly, monthly, daily and hourly basis are...

Smart cities are cities which use different types of electronic methods and sensors to collect data. With international contributions from well-respected international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern...