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This brand is just not that into you : exploring the role of firm integrity in how consumers react to customer firing
Mende, Martin; Scott, Maura L.; Lemon, Katherine N.; … - In: Strong brands, strong relationships, (pp. 233-249). 2015
Persistent link: https://www.econbiz.de/10011313566
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Is transparency a good thing? : how online price transparency and variability can benefit firms and influence consumer decision making
Hanna, Richard; Lemon, Katherine N.; Smith, Gerald E. - In: Business horizons 62 (2019) 2, pp. 227-236
Persistent link: https://www.econbiz.de/10011995689
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Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner; Malhotra, Neeru; Wangenheim, … - In: Journal of retailing and consumer services 36 (2017), pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
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AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known
Kumar, V. (introduction); Keller, Kevin Lane (introduction);  … - 2016
Persistent link: https://www.econbiz.de/10011750380
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Introduction to the special issue-mapping the boundaries of marketing : what needs to be known
Kumar, V.; Keller, Kevin Lane; Lemon, Katherine N. - In: Journal of marketing 80 (2016) 6, pp. 1-5
Persistent link: https://www.econbiz.de/10011621573
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Understanding customer experience throughout the customer journey
Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of marketing 80 (2016) 6, pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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Less of this one? I'll take it : new insights on the influence of shelf-based scarcity
Robinson, Stacey G.; Brady, Michael K.; Lemon, Katherine N. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 961-965
Persistent link: https://www.econbiz.de/10011634112
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Responding to the 98 % : face-enhancing strategies for dealing with rejected customer ideas
Fombelle, Paul W.; Bone, Sterling A.; Lemon, Katherine N. - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 685-706
Persistent link: https://www.econbiz.de/10011614082
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"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay M.; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
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Gaining customer experience insights that matter
McColl-Kennedy, Janet R.; Zaki, Mohamed; Lemon, Katherine N. - In: Journal of service research 22 (2019) 1, pp. 8-26
Persistent link: https://www.econbiz.de/10012005747