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Marketing profitability analysis : an annotated bibliography

Jackson, Donald W.; Ostrom, Lonnie L.; Smith, Charles H. - 1977

Persistent link: https://www.econbiz.de/10000672420

Vertical territorial restraints rules of legality and guidelines for channel design

Ostrom, Lonnie L. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10001045564

Maintaining effective suppliers : a small business approach

Wieters, C. David; Ostrom, Lonnie L. - In: Journal of small business management : JSBM ; a joint … 15 (1977) 4, pp. 44-49

Persistent link: https://www.econbiz.de/10003011764

Closing the technology transfer gap.

Jundt, John E.; Ostrom, Lonnie L.; Schlacter, John L. - In: Akron business and economic review 7 (1976) 3, pp. 21-27

Persistent link: https://www.econbiz.de/10002090145

Leveraging customers' multiple identities : identity synergy as a driver of organizational identification

Fombelle, Paul W.; Jarvis, Cheryl Burke; Ward, James C.; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 587-604

Persistent link: https://www.econbiz.de/10009566393

Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing

Agus Harjoto, Maretno; Salas, Jim - In: Journal of Product & Brand Management 26 (2017) 6, pp. 545-558

Purpose This study aims to investigate the impact of strategic and institutional (normative) corporate social responsibility (CSR) on brand value and brand reputation, based on the strategic and legitimacy theory of CSR. It argues that because CSR strengths represent firms’ proactive approach...

Persistent link: https://www.econbiz.de/10014897124

Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing

Harjoto, Maretno Agus; Salas, Jim - In: The journal of product & brand management 26 (2017) 6, pp. 545-558

Persistent link: https://www.econbiz.de/10011801089

Achieving scaled and sustained use of client-based projects in business school marketing education : a proposed suprastructure

Shanahan, Doreen E.; Palmer, Lynda H.; Salas, Jim - In: Journal of marketing education : JME 43 (2021) 1, pp. 59-74

Persistent link: https://www.econbiz.de/10012485744

Purchaser perceptions of early phase supplier relationships : the role of similarity and likeability

Nagel, Duane M.; Giunipero, Larry C.; Jung, Hyeyoon; … - In: Journal of business research : JBR 128 (2021), pp. 174-186

Persistent link: https://www.econbiz.de/10012494450

The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework

Plouffe, Christopher R.; Nagel, Duane; Bonney, Leff; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 1, pp. 79-97

Persistent link: https://www.econbiz.de/10012181637