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Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media

Davis, Robert; Sajtos, Laszlo - In: Journal of advertising research 48 (2008) 3, pp. 375-391

Persistent link: https://www.econbiz.de/10008107592

Diagnosing the impact of patronage concentration and cross-buying in retail banking

Sajtos, Laszlo; Kreis, Henning - In: Journal of business market management : jbm 4 (2010) 3, pp. 151-165

Persistent link: https://www.econbiz.de/10009037777

The strategic role of relational capabilities in the business-to-business service profit chain

Theoharakis, Vasilis; Sajtos, Laszlo; Hooley, Graham - In: Industrial marketing management : the international … 38 (2009) 8, pp. 914-925

Persistent link: https://www.econbiz.de/10008889838

Carbon Pricing and Firm-Level CO2 Abatement : Evidence from a Quarter of a Century-Long Panel

Martinsson, Gustav; Strömberg, Per; Sajtos, Laszlo; … - 2022

Sweden was one of the first countries to introduce a carbon tax in 1991. We assemble a unique dataset tracking all CO2 emissions from the Swedish manufacturing sector to estimate the impact of carbon pricing on firm-level emission intensities. In panel regressions, spanning 26 years and around...

Persistent link: https://www.econbiz.de/10013491704

The strategic role of relational capabilities in the business-to-business service profit chain

Theoharakis, Vasilis; Sajtos, Laszlo; Hooley, Graham J. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 914-924

Persistent link: https://www.econbiz.de/10003924785

Diagnosing the impact of patronage concentration and cross-buying in retail banking

Sajtos, Laszlo; Kreis, Henning - In: Journal of business market management : jbm 4 (2010) 3, pp. 151-165

Persistent link: https://www.econbiz.de/10008668819

Impact of service failure : the protective layer of customer relationships

Sajtos, Laszlo; Brodie, Roderick J.; Whittome, James - In: Journal of service research : JSR 13 (2010) 2, pp. 216-229

Persistent link: https://www.econbiz.de/10003982862

Case-mix system as a boundary object : the case of home care services

Sajtos, Laszlo; Rouse, Paul; Harrison, Julie; Parsons, … - In: Australasian marketing journal 22 (2014) 3, pp. 189-196

Persistent link: https://www.econbiz.de/10010427969

Measuring consumer interactivity in response to campaigns coupling mobile and television media

Davis, Robert; Sajtos, Laszlo - In: Journal of advertising research 48 (2008) 3, pp. 375-391

Persistent link: https://www.econbiz.de/10003768838

Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty

Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74

Persistent link: https://www.econbiz.de/10011306024