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Consumer behaviour
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Ko, Yong Jae
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Lee, Joon Sung
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Hur, Youngjin
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Journal of sport management : the official journal of the North American Society of Sport Management
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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European Sport management quarterly : ESMQ
11
International Journal of Sports Marketing and Sponsorship
11
International journal of sports marketing & sponsorship
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Managing service quality : MSQ ; an international journal
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The journal of portfolio management : a publication of Institutional Investor
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Enhancing knowledge development in marketing ; Vol. 21
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International economic journal
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International journal of nonprofit & voluntary sector marketing
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Journal of empirical finance
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Journal of marketing theory and practice
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Journal of travel and tourism marketing
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Asia Pacific journal of marketing and logistics
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Coastal Management, 44(6), 1-16, 2016
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Corporate reputation review
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East Asian Economic Review
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121
Dimensions of market demand associated with Taekwondo schools in North America : development of a scale
Kim, Min Kil
;
Zhang, James J.
;
Ko, Yong Jae
- In:
Sport management review
12
(
2009
)
3
,
pp. 149-166
Persistent link: https://www.econbiz.de/10009890445
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122
The influence of service quality on satisfaction and intention : a gender segmentation strategy
Lee, Jeoung-hak
;
Kim, Hyun-duck
;
Ko, Yong Jae
;
Sagas, …
- In:
Sport management review
14
(
2011
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10009890489
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123
Assessment of event quality in major spectator sports
Ko, Yong Jae
;
Zhang, James
;
Cattani, Kevin
;
Pastore, Donna
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
3
,
pp. 304-323
Persistent link: https://www.econbiz.de/10009014353
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124
The influence of consumer's event quality perception on destination image
Moon, Kae Sung
;
Kim, May
;
Ko, Yong Jae
;
Connaughton, …
- In:
Managing service quality : MSQ ; an international journal
21
(
2011
)
3
,
pp. 287-304
Persistent link: https://www.econbiz.de/10009014354
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125
RESIDENTS’ PERSPECTIVES OF A WORLD HERITAGE SITE
Nicholas, Lorraine Nadia
;
Thapa, Brijesh
;
Ko, Yong Jae
- In:
Annals of tourism research : ATR ; a social sciences journal
36
(
2009
)
3
,
pp. 390-413
Persistent link: https://www.econbiz.de/10008899225
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126
Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob
;
Walker, Matthew
;
Yoshida, Masayuki
;
Ko, Yong Jae
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009884987
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127
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
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128
Team representation : scale development and validation
Asada, Akira
;
Reifurth, Katherine R. N.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 272-289
Persistent link: https://www.econbiz.de/10014318082
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129
Consumer responses to sports leagues’ employer branding : psychological contract formation and breach
Asada, Akira
;
McLeod, Christopher M.
- In:
Sport marketing quarterly : preferred journal of the …
34
(
2025
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10015374704
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130
Relevance of maximum drawdown in the investment fund selection problem when utility is nonadditive
Kim, Daehwan
- In:
Journal of economic research
16
(
2011
)
3
,
pp. 257-289
Persistent link: https://www.econbiz.de/10009929755
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