Narrow search
Showing 71 - 80 of 192
Cover Image
The influence of consumer's event quality perception on destination image
Moon, Kae Sung; Kim, May; Ko, Yong Jae; Connaughton, … - In: Managing service quality : MSQ ; an international journal 21 (2011) 3, pp. 287-303
Persistent link: https://www.econbiz.de/10009232063
Cover Image
A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Hur, Youngjin; Ko, Yong Jae; Valacich, Joseph S. - In: Journal of sport management : the official journal of … 25 (2011) 5, pp. 458-473
Persistent link: https://www.econbiz.de/10009374590
Cover Image
Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
Cover Image
The influence of event quality on revisit intention : gender difference and segmentation strategy
Kim, Tae Ho; Ko, Yong Jae; Park, Chan Min - In: Managing service quality : MSQ ; an international journal 23 (2013) 3, pp. 205-224
Persistent link: https://www.econbiz.de/10009759415
Cover Image
Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae; Yim, Kitae; Ko, Yong Jae - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
Cover Image
Application of the regulatory focus theory to fantasy sport consumption behavior
Cattani, Kevin; Ko, Yong Jae - 2011
Persistent link: https://www.econbiz.de/10010191044
Cover Image
Athlete brand image : scale development and model test
Arai, Akiko; Ko, Yong Jae; Kaplanidou, Kyriaki - In: European Sport management quarterly : ESMQ 13 (2013) 4, pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Cover Image
Understanding donors : a case of university performing arts programs in the USA
Ko, Yong Jae; Gibson, Heather J.; Kim, May - In: International journal of nonprofit & voluntary sector … 16 (2011) 2, pp. 166-182
Persistent link: https://www.econbiz.de/10009670526
Cover Image
What motivates donors to athletic programs : a new model of donor behavior
Ko, Yong Jae; Rhee, Yong Chae; Walker, Mathew; Lee, … - In: Nonprofit and voluntary sector quarterly 43 (2014) 3, pp. 523-546
Persistent link: https://www.econbiz.de/10010378584