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Consumer behaviour
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Ko, Yong Jae
89
Kim, Daehwan
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Chang, Yonghwan
26
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17
Jang, Wonseok
13
Lee, Joon Sung
12
Asada, Akira
10
Jae Ko, Yong
9
Connaughton, Daniel P.
8
Hur, Youngjin
8
Kim, Yu Kyoum
8
Lee, Jeoung Hak
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Sung, Taeyoon
8
Arai, Akiko
7
Cattani, Kevin
5
Chincarini, Ludwig Boris
5
Kim, Tae-hwan
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Kim, Taehee
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4
Claussen, Cathryn L.
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Kim, Min Kil
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Moneta, Fabio
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Moon, Kae Sung
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Claussen, Cathryn L
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Inoue, Yuhei
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Kwak, Dae Hee
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Nilsen, Jeffrey H.
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Ryou, Jai-Won
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3
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Journal of sport management : the official journal of the North American Society of Sport Management
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
14
European Sport management quarterly : ESMQ
11
International Journal of Sports Marketing and Sponsorship
11
International journal of sports marketing & sponsorship
11
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9
Managing service quality : MSQ ; an international journal
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Applied financial economics
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Asia-Pacific journal of financial studies
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Economics letters
3
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3
The journal of portfolio management : a publication of Institutional Investor
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Annals of tourism research : ATR ; a social sciences journal
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Applied Financial Economics
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Economics Letters
2
Enhancing knowledge development in marketing ; Vol. 21
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Finance research letters
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International economic journal
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International journal of nonprofit & voluntary sector marketing
2
Journal of economic research
2
Journal of empirical finance
2
Journal of marketing management : MM
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Journal of marketing theory and practice
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Journal of travel and tourism marketing
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The Korean economic review
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Coastal Management, 44(6), 1-16, 2016
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Corporate reputation review
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East Asian Economic Review
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
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81
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
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82
Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment
Ko, Yong Jae
;
Rhee, Yong Chae
;
Kim, Yu Kyoum
;
Kim, Taeho
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 73-85
Persistent link: https://www.econbiz.de/10010383804
Saved in:
83
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
84
The influence of service quality on satisfaction and intention : a gender segmentation strategy
Lee, Jeoung Hak
;
Kim, Hyun-duck
;
Ko, Yong Jae
;
Sagas, …
- In:
Sport management review
14
(
2011
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10008859540
Saved in:
85
An application of fuzzy logic to service quality research : a case of fitness service
Martínez, Jose A.
;
Ko, Yong Jae
;
Martínez, Laura
- In:
Journal of sport management : the official journal of …
24
(
2010
)
5
,
pp. 502-523
Persistent link: https://www.econbiz.de/10008737665
Saved in:
86
Dimensions of market demand associated with Taekwondo schools in North America : development of a scale
Kim, Min Kil
;
Zhang, James J.
;
Ko, Yong Jae
- In:
Sport management review
12
(
2009
)
3
,
pp. 149-166
Persistent link: https://www.econbiz.de/10003913572
Saved in:
87
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products
Ko, Yong Jae
;
Kim, Kyoungtae
;
Claussen, Cathryn L.
; …
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003678103
Saved in:
88
Action sports participation: consumer motivation
Ko, Yong Jae
;
Park, Hyewon
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10003678180
Saved in:
89
Athletes' trust, mental skills, and satisfaction in a gambling-legal cycle racing business in South Korea
Moon, Kae Sung
;
Ko, Yong Jae
;
Connaughton, Daniel P.
; …
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
3
,
pp. 291-308
Persistent link: https://www.econbiz.de/10009570614
Saved in:
90
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
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