Narrow search
Showing 1 - 10 of 139
Cover Image
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick; Cui, Yuanyuan; Arli, Denni; … - In: Psychology & marketing 39 (2022) 12, pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Cover Image
Self‐efficacy and callousness in consumer judgments of AI‐enabled checkouts
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra P. - In: Psychology & Marketing 38 (2021) 7, pp. 1081-1100
Persistent link: https://www.econbiz.de/10012535728
Cover Image
Can behavioral biometrics make everyone happy?
Killoran, Jayson; Cui, Yuanyuan; Park, Andrew; Van … - In: Business horizons 66 (2023) 5, pp. 585-591
Persistent link: https://www.econbiz.de/10014382981
Cover Image
The diminishing halo effect : celebrities and negative events in marketing
Cui, Yuanyuan; Van Esch, Patrick; Eskridge, Brad; … - In: Business horizons 68 (2025) 2, pp. 181-195
Persistent link: https://www.econbiz.de/10015325150
Cover Image
Using Artificial Intelligence (AI) to implement diversity, equity and inclusion (DEI) into marketing materials : the "consider" framework
Van Esch, Patrick; Cui, Yuanyuan; Heilgenberg, Kerstin - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 250-262
Persistent link: https://www.econbiz.de/10015137996
Cover Image
The effect of political ideology and message frame on donation intent during the COVID-19 pandemic
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of business research : JBR 125 (2021), pp. 201-213
Persistent link: https://www.econbiz.de/10012494064
Cover Image
COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Cover Image
Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 1, pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
Cover Image
How to build a competitive advantage for your brand using generative AI
Cui, Yuanyuan; Van Esch, Patrick; Phelan, Steven E. - In: Business horizons 67 (2024) 5, pp. 583-594
Persistent link: https://www.econbiz.de/10015095181
Cover Image
Just walk out : the effect of AI-enabled checkouts
Cui, Yuanyuan; Van Esch, Patrick; Jain, Shailendra Pratap - In: European journal of marketing 56 (2022) 6, pp. 1650-1683
Persistent link: https://www.econbiz.de/10013350983