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Ng, Sharon
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Journal of marketing research : JMR
5
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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MSI reports : working paper series
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Electronic commerce research and applications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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From premium to mass : how service robots shift brand premiumness
Hoang, Chi
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Journal of service research
28
(
2025
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10015375967
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2
Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
Saved in:
3
Cultural differences in consumer impatience : Report No. 03-122
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 57-73
Persistent link: https://www.econbiz.de/10002090533
Saved in:
4
Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat
;
Ng, Sharon
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 81-88
Persistent link: https://www.econbiz.de/10009509231
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5
Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon
;
Kim, Hakkyun
;
Rao, Akshay R.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
Saved in:
6
Contrast effects in online auctions
Bockstedt, Jesse C.
;
Goh, Kim Huat
;
Ng, Sharon
- In:
Electronic commerce research and applications
12
(
2013
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10010504880
Saved in:
7
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
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8
Field dependency and brand cognitive structures
Ng, Sharon
;
Houston, Michael J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003828038
Saved in:
9
Handbook of culture and consumer behavior
Ng, Sharon
(
contributor
);
Lee, Angela Y.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011297040
Saved in:
10
Culture, relationship norms, and dual entitlement
Chen, Haipeng
;
Bolton, Lisa E.
;
Ng, Sharon
;
Lee, Dongwon
; …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011883856
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