In the last 10 years, specific marketing activities are increasingly visible. However, marketing is not only about the mode of action, but also involves tuning to the latest theories that have emerged as a result of social and economic progress and the requirements for competitiveness, quality...

The shift from systems based on the need for economic growth to eco-friendly economic systems has resulted in the introduction of new ideas such as sustainable development, sustainable growth, sustainable economy, circular economy, and green economy. While the circular economy and green economy...

In the last 10 years, specific marketing activities are increasingly visible. However, marketing is not only about the mode of action, but also involves tuning to the latest theories that have emerged as a result of social and economic progress and the requirements for competitiveness, quality...