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Purpose – The purpose of this paper is to highlight the potential value that direct‐to‐consumer (DTC) prescription drug advertisements can provide to social marketers as examples of effective persuasive health communication. Design/methodology/approach – Modern medicine increasingly...
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Telemedicine and e-health includes the delivery of healthcare over a distance through the use of telecommunication technologies. One specific application is the use of `e-visits' within a clinical setting. e-Visits refer to any type of online patient-provider consultation where electronic...
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