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Factors influencing consumer purchase intention of luxury branded perfumes

Krishnan, Chitra; Agarwal, Naraini; Gupta, Shivam - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 190-199

Persistent link: https://www.econbiz.de/10013491053

How traditional production shapes perceptions of product quality

Wilcox, Keith; Laporte, Sandra; Ward, Gabriel - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 256-275

Persistent link: https://www.econbiz.de/10014634462

The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations

Carsana, Laurence; Jolibert, Alain - In: The journal of consumer marketing 34 (2017) 3, pp. 255-267

Persistent link: https://www.econbiz.de/10011694837

The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation

Carsana, Laurence; Jolibert, Alain - In: The journal of product & brand management 26 (2017) 1, pp. 80-90

Persistent link: https://www.econbiz.de/10011666476

When symbolism overtakes quality : materialists consumers disregard product quality when faced with luxury brands

Audrin, Catherine; Brosch, Tobias; Chanal, Julien; … - In: Journal of economic psychology : research in economic … 61 (2017), pp. 115-123

Persistent link: https://www.econbiz.de/10011757140

A brand like a friend : how brand likeability influences brand perception

Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305

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The factors affecting the green brand equity of electronic products : green marketing

Delafrooz, Narges; Goli, Armin - In: Cogent business & management 2 (2015), pp. 1-12

modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality …, green brand image, (GBI) and brand value, but not with the green brand-perceived value (GBPV). In addition, the results of … the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI …

Persistent link: https://www.econbiz.de/10012036490

Young consumers' loyalty towards premium and non-premium shoe brands

Singh, Pankaj Kumar; Swain, Swapnarag; Ahmad, Anees; … - In: International journal of business innovation and … 26 (2021) 4, pp. 424-442

Persistent link: https://www.econbiz.de/10012798605

The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686

Persistent link: https://www.econbiz.de/10010234738

Factors affecting Jordanian consumer loyalty toward cellular phone brand

Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375

Persistent link: https://www.econbiz.de/10010409321