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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
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12
Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms
Getnet, Hailu
;
O'Cass, Aron
;
Siahtiri, Vida
;
Ahmadi, Hormoz
- In:
The journal of business & industrial marketing
39
(
2024
)
5
,
pp. 889-901
Persistent link: https://www.econbiz.de/10015080699
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